Privacy Policy
URT Holdings, LLC d/b/a Ultimate Realty Trends
Denton, Texas, United States
Effective Date: January 01, 2010
URT Holdings, LLC, doing business as Ultimate Realty Trends, (“URT,” “we,” “us,” or “our”), is a Texas real estate brokerage committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information obtained through our website (the “Website”) in connection with real estate brokerage services.
By accessing or using the Website, you agree to this Privacy Policy.
1. Information We Collect
A. Personal Information You Provide
We may collect personal information you voluntarily submit, including:
- Name
- Email address
- Telephone number
- Mailing address
- Property preferences, search criteria, and inquiry details
- Information submitted through contact forms, home valuation requests, showing requests, or registration forms
- Communications with our agents or representatives
B. Real Estate Transaction–Related Information
In connection with brokerage services, we may collect information related to:
- Buying, selling, leasing, or valuing real property
- Transaction timing, property interests, and market preferences
This information is used solely to provide real estate services and is not sold.
C. Automatically Collected Information
When you access the Website, we may automatically collect:
- IP address
- Browser type and device information
- Operating system
- Pages viewed, searches performed, and referring URLs
- Date and time of visits
This data is used for analytics, security, and website optimization.
2. IDX / MLS Data and NTREIS Compliance
The Website may display real estate listings provided by NTREIS (North Texas Real Estate Information Systems) through an Internet Data Exchange (“IDX”) feed.
- IDX data is provided exclusively for consumer personal, non-commercial use
- Listing information is deemed reliable but not guaranteed
- IDX content may not be copied, scraped, sold, licensed, or redistributed
- All listings are subject to prior sale, change, or withdrawal
- Copyright © NTREIS. All rights reserved
URT Holdings, LLC does not own MLS data and displays it in compliance with NTREIS rules and licensing requirements.
3. How We Use Information
We may use collected information to:
- Provide real estate brokerage services
- Respond to inquiries and property requests
- Connect consumers with licensed real estate agents
- Send listing alerts, market information, or requested communications
- Facilitate showings and transactions
- Maintain regulatory, licensing, and MLS compliance
- Improve website functionality and security
We do not sell personal information.
4. Cookies and Tracking Technologies
The Website may use cookies and similar technologies for:
- Website functionality
- Analytics and performance monitoring
- Marketing and retargeting
You may disable cookies through your browser; however, some features may not function correctly.
5. Disclosure of Information
We may share information:
- With affiliated licensed agents of URT Holdings, LLC
- With service providers performing services on our behalf (CRM, hosting, analytics), under confidentiality obligations
- As required by law, court order, or regulatory authority
- To protect the rights, safety, or property of URT Holdings, LLC or others
- In connection with a merger, acquisition, or sale of business assets
6. Texas Privacy Rights
Under the Texas Data Privacy and Security Act (TDPSA) and other applicable Texas law, Texas residents may have the right to:
- Request confirmation of whether we process their personal data
- Access personal data we maintain
- Correct inaccuracies in personal data
- Request deletion of personal data, subject to legal and contractual obligations
Requests may be submitted using the contact information below. Identity verification may be required.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information. No system can be guaranteed completely secure.
8. Children’s Privacy
The Website is not intended for children under 13. We do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy at any time. Updates will be posted with a revised effective date.
10. Contact Information
URT Holdings, LLC
d/b/a Ultimate Realty Trends
Denton, Texas
Email: